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Reza Hassanzadeh
Sep 25, 20234 min read
OKRs Vs KPIs: What Are OKRs? Meaning, Examples, and Comparison with KPIs in Game Companies
OKRs History
The concept of OKRs can be traced back to the 1950s when Peter Drucker introduced Management by Objectives (MBO).
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Reza Hassanzadeh
Apr 17, 20234 min read
A Guide to Conducting Market Research for Your New Mobile Game
Learn how to conduct effective market research for your new mobile game with these expert tips. From identifying your target audience to ana
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Reza Hassanzadeh
Feb 26, 20233 min read
The Potential of Embedded Marketing for Your Mobile Game: Unlocking a New Revenue Stream
Around 10 years ago, I was watching an episode of the TV show Supernatural and a character told Sam and Dean to use Bing for searching...
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Reza Hassanzadeh
Feb 20, 20233 min read
How AI is Changing the Game
As the world becomes more and more digital, the mobile gaming industry is thriving. With billions of people playing mobile games every...
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Reza Hassanzadeh
Feb 13, 20234 min read
The Ultimate Guide to Mobile Game Release Management and Strategy
As the mobile gaming industry continues to grow, game developers and publishers face new challenges in releasing and promoting their...
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Reza Hassanzadeh
Feb 7, 20233 min read
Maximize LTV in Mobile Gaming: The Power of Micro-Influencer Marketing
Ready for a coffee break and some insider tips on how to improve your LTV? Let’s dive into the surprising connection between...
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Reza Hassanzadeh
Feb 2, 20233 min read
The Secret to Designing Killer Levels in Puzzle Games
As level designers, it’s our job to strike a balance between difficulty and fun, ensuring that players are always engaged
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Reza Hassanzadeh
Feb 2, 20232 min read
From High School Dropout to Game Entrepreneur: My Journey of Resilience, Passion, and Creativity
I've always been drawn to entrepreneurship and the world of games, and I'm excited to start sharing my experiences and insights with you all
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